Top quality produce has made its way through the Cleveland Food Terminal since 1929.
"Our company was started around 1900 by my great grandfather," said Andrew Weingart, president of Forest City-Weingart, Cleveland's oldest produce distributor.
The company strives to carry top quality produce for their customers, but sometimes it doesn't happen.
"As much as you want produce to be perfect, it's not," Weingart said. "It's a living thing, and there's always going to be a slight imperfection."
So things like ugly eggplants or misshapen potatoes ended up in the trash because they lacked visual appeal.
It's enough to make you cry.
In the United States, nearly 40 percent of every produce item that's grown never makes it to market.
A lot of it goes in the garbage just because it doesn't look nice.
And that's where a program dubbed Perfectly Imperfect Produce comes in.
Andrew's wife, Ashley, developed the program to squash the issue of waste and pepper urban food deserts with affordable, nutritious food.
It takes care of two issues urban centers are dealing with in terms of produce.
"On the outside, it might not be so pretty," she said. "But on the inside, they're perfectly fresh, healthy and taste delicious."
There are two sized boxes to choose from, filled with a variety of seasonal fruits and vegetables and a tried and true family recipe.
Best of all, the price is right.
"We're able to offer a box of 15 pounds of produce for about half of what you'd pay at the grocery store," Ashley Weingart said.
You can sign up online for the service and pick up your box at the food terminal on Fridays.
The program can also deliver will drop the box of fresh produce off at your door for a fee.
The delivery area includes anywhere in Cuyahoga and its surrounding counties.
"We can help people become healthier and also throw away less food in the process," Ashley Weingart said.
If you're interested in learning more or would like to sign up for Perfectly Imperfect Produce, visit their website by clicking here.