CLEVELAND — In late 2019, WKYC took a decidedly bold step and brought our 70-year-old TV station into the modern era. Our entire staff came together to rethink our approach to storytelling and created fresh content to keep up with the changing content preferences of audiences while maintaining the level of journalistic integrity Northeast Ohioans expect from us.
Then the world changed. The COVID-19 pandemic forced us all to take a step back. As a society, we gave a lot of thought to what truly matters most in our lives.
What Matters Most is different for everyone. Sometimes, what matters most is enough to compel change. Change for you, your family, your career, even your health.
For a while now, "What Matters Most” has been the name of our 6 p.m. newscast. But looking at the world around us, we realize those three words should apply to more than just one show. They should apply to everything we do at 3News. They will.
What Matters Most is recognizing real problems and showing practical solutions. What Matters Most is shared by all. The thrill of a win, the power of truth and the beauty of love.
Coinciding with the Opening Ceremony of the 2022 Winter Olympics in Beijing, “What Matters Most” becomes more than simply a show title. It becomes a commitment to WKYC’s coverage and community involvement. Most importantly, it’s a dedication to listening to, and serving you. What’s important to you is what matters most to us.
For those wondering what this means for our 6 p.m. newscast, “What Matters Most”, that will now be known as “3News at 6.” For viewers who regularly record this newscast, you’ll want to update your DVR settings to record “3News at 6” when it appears on your program guide.
For seventy-three years, WKYC has operated to serve in the public interest of Northeast Ohio. That will never change. What Matters Most is not for us to say; it is for us to share. Our new tagline is participatory. We encourage you to share your story ideas and what matters most to you by way of emailing whatmatters@wkyc.com. Messages sent to that address go directly into the inboxes of our content and creative leaders.
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About WKYC Studios
WKYC Studios is a groundbreaking content source focused on what matters most to the residents of Northeast Ohio. Our journalists and staff possess award-winning credentials in investigative reporting, entertainment and community service. A premiere affiliate of the National Broadcasting Company, we have a rich history of excellence in local news and programming. WKYC Studios is a part of TEGNA Inc. (NYSE:TGNA), one of the largest, most geographically diverse broadcasters in America. Together, we share a commitment to responsible and ethical journalism, community outreach and public information. To learn more, visit www.wkyc.com.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.
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For media inquiries, contact:
Mac Mahaffee
Director of Marketing & Brand
wkyc studios/3News
Phone: (216) 344-3364