LORDSTOWN, Ohio — Lordstown Motors Corp. has their first celebrity pitchman for their company.
Cincinnati Bengals quarterback Joe Burrow has partnered with the automobile manufacturer to launch their “Work for it” initiative.
According to Lordstown Motors' website, “Work For It” is more than just a Midwestern catchphrase: it’s a driving force that gets you up in the morning and gets you to fight for something better, no matter the obstacles. Every person has something better they are working toward, and Lordstown is partnering with those that know hard work happens best when it’s powered by a purpose."
“I am proud to partner with an innovative company like Lordstown Motors. Their team is putting in a tremendous amount of hard work to achieve some very lofty goals, and that certainly resonated with me and how I approach my job every day,” Burrow said in the release.
Lordstown CEO Steve Burns is also excited to partner with the NFL quarterback. "Joe’s commitment to hard work, humility and humanity perfectly align to Lordstown Motor’s mission to power the working spirit, and as we both begin our rookie seasons in 2020, we look forward to defying the odds and improving the world around us, together."
Burrow was born in Athens, Ohio and started his college career at Ohio State University. In 2018, he transferred to LSU and led the Tigers to a National Championship in 2019. The Heisman Trophy winner was then selected as the number one overall pick in 2020 NFL Draft by the Cincinnati Bengals.
Earlier this year, Lordstown Motors Corp. unveiled what is believed to be the world's first all-electric pickup truck, the Lordstown Endurance.
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When the Lordstown Endurance hits the market next year, it won't be hard to find, with the company announcing that it has received 40,000 preorders for the vehicle. The non-binding preorders, which can be cancelled or delayed, equal $2B in potential revenue for the Ohio-based original equipment manufacturer.