CLEVELAND — After ending direct household delivery of their weekly print ad three months ago, Giant Eagle has announced they will resume mailing a printed copy of their circular to Cleveland-area homes starting Tuesday “with a reimagined, two-page version” scheduled to debut in early May.
“The new two-page circular will showcase weekly savings for dozens of high-quality and seasonally relevant products from across the store, including popular national brand items as well as a variety of Giant Eagle-brand favorites,” Giant Eagle officials explained Monday. “The new circular format will streamline savings by highlighting the strongest promotions in print while a simple scan of the displayed QR code will direct customers to the Giant Eagle website where they can view hundreds of additional items that will be on sale each week.”
Editor's note: Video in the player at the top of this story was originally published in an unrelated article on April 10, 2023.
Brian Ferrier, the senior vice president of merchandising for Giant Eagle, said the QR code will be featured on the front page of every circular.
“We are committed to putting our customers at the center of everything we do to ensure we provide what is most important to them, and what they want most right now is high-quality products at a good price,” Ferrier said.
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Editor's note: Video in the player above was originally published in a previous story on Feb. 20, 2023.