OHIO, USA — *Editor's Note: The video in the player above is from a previous report.
On Monday, grocery and fuel retailer, Giant Eagle announced a new loyalty program - myPerks for their shoppers.
The new rewards program is customized to give guests the power of choice and will compliment Giant Eagle’s current fuelperks+ program.
For every 50 perks a customer earns, they will be provided with a $1 reward. Guests will be able to redeem the reward wherever they choose with the flexibility of the program.
“Our world has changed dramatically during the past 18 months. Consumers are looking for personalized shopping experiences to meet their needs,” said Jannah Jablonowski, Giant Eagle spokesperson. “For our company, myPerks represents a major step forward in pushing beyond a ‘loyalty program’ to deliver a robust, meaningful value platform that resonates with guests today and that will evolve alongside them in months to come.”
Jablonowski added, “More importantly for our guests, myPerks offers the opportunity to opt into a program that provides more earnings opportunities and increased flexibility for guests who want to find savings when, where and how they prefer.”
Rewards of the new program will include personalized benefits resulting in free groceries and fuel via a “first-of-its-kind” loyalty program. Guests of the rewards program will have the option to switch to a new multi-tiered program that will deliver groceries and impact gas savings in various ways.
New features of the myPerks program:
Earn perks faster. Every 50 perks earned equates to $1 in savings. myPerks members earn one perk per dollar spent on most items in-store at Giant Eagle and GetGo, two perks for each gallon of gas pumped at GetGo and five perks for each prescription filled at the Giant Eagle Pharmacy. Additionally, guests in myPerks will earn double the perks every day on qualifying Giant Eagle family of brand products, can participate in double perks and triple perks days and will be offered Perks Challenges throughout the year, providing unique and personalized incremental rewards opportunities.
Earn perks even when redeeming them. Guests in the myPerks program will earn perks on purchases during transactions when they are redeemed, maximizing earning potential. In fuelperks+, perks are not earned during redemption transactions.
More time to redeem. myPerks customers have at least 90 days to redeem perk rewards, an increase from the 60-day period for the traditional fuelperks+ program.
Instantly upgrade to Pro status. Once enrolled in myPerks, guests can reach Pro status by earning 2,500 qualifying perks within a six-month earning period or making 25 qualifying trips to GetGo. myPerks Pro guests earn 50% more perks on groceries, double the perks on retailer gift cards, triple the perks on qualifying Giant Eagle Own Brand products, and more. As a “welcome” benefit, guests who choose to join the myPerks program by January 31 will automatically receive myPerks Pro status through June 30, 2022.
In October 2020, the myPerks program was first introduced in Columbus and Canton to shoppers. According to survey data by Giant Eagle, nearly 200,000 customers have used myPerks and 90 percent of the guests have been satisfied with the new program.
Guests most engaged with myPerks have earned nearly twice as many perks as they did while just being a fuelperks+ member.
Giant Eagle shoppers interested in learning more about the differences between myPerks and fuelperks+ can visit www.GiantEagle.com/myPerks.
*Editor's Note: The video in the player above is from a previous report.