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LeBron James featured in new University of Akron marketing campaign

LeBron James' influence continues to be felt at the University of Akron. The Cavaliers' superstar is prominently featured in a new video made in partnership between the University and the LeBron James Family Foundation.

LeBron James' influence continues to be felt at the University of Akron.

The Cavaliers' superstar is prominently featured in a new video made in partnership between the University and the LeBron James Family Foundation.

The video is part of a launch of a new digital marketing campaign at the University of Akron as they try to strengthen the connection between the school, its students, faculty, and alumni, and the city of Akron.

“All of our individual experiences collectively make us The University of Akron.” said President Matthew J. Wilson. “Across this campus you find people who care deeply about the success of our students and who are determined to advance society through higher education. This video conveys the sense of pride and ambition I see here.”

In addition to James, many familiar faces are featured in the video, including President Wilson, UA students, professors David Giffels, Brad Maguth, and Matt Becker, Williams Honors College Dean Lakeesha Ransom, UA Men’s Basketball Coach Keith Dambrot, UA alumnus and Akron Public Schools Schumacher CLC principal Brandi Davis, as well as students in LeBron James Family Foundation’s Wheels for Education program and the Akron I PROMISE Network.

Formed in 2015, the partnership between UA and LJFF gives students in the Foundation’s Wheels for Education and Akron I PROMISE Network the opportunity to earn a special I PROMISE Scholarship to attend UA.

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