CANTON, Ohio — With sports betting poised to go into effect at midnight on Jan. 1, 2023, Hall of Fame Resort & Entertainment Company has a new partner.
On Thursday, the company that owns the Pro Football Hall of Fame in Canton announced that it is entering a 10-year mobile sports betting partnership with Betr, making the company "the official mobile sports-betting partner of the Company, subject to the procurement of necessary licenses, offering consumers a seamless way to place their bets." Announced earlier this week, Betr was founded by sports betting veteran Joey Levy and Westlake native/YouTube star-turned-boxer Jake Paul.
While other betting platforms focus on big picture outcomes such as point spreads and over-unders, Betr seeks to disrupt the industry by focusing on "micro-betting," allowing users to wager on instant gratification outcomes such as pitches and at-bats of baseball games and plays and drives of football games.
“This partnership amplifies two of our key business verticals in gaming and media to further our strategic goal of continually creating new and unique sports content and experiences for our fans and guests to enjoy,” Michael Crawford, HOFV President and CEO, said in a release. “Betr positions our company to obtain the necessary licenses to make a dramatic impact in the mobile betting space and will drive meaningful value for our stakeholders.”
Added Levy: “We are excited to partner with HOFV on launching the world’s first micro-betting focused app in Ohio. Our differentiated product, combined with our sports media company built for the next generation of sports fans along with HOFV’s strengths and access to unique content experiences in Ohio and throughout the country makes us confident this will be a successful partnership. We are also pleased HOFV has taken an equity position in Betr as part of this agreement – enabling us to preserve cash while providing HOFV upside in Betr’s success. We are grateful for HOFV’s belief in our company’s vision and are looking forward to introducing something different to this industry with them while creating value for all of our shareholders.”