CLEVELAND — Destination Cleveland is bringing the city to the national stage after releasing a new advertising campaign that will be aired during the Puppy Bowl on Super Bowl Sunday.
The commercial showcases Cleveland through the eyes of everyone’s best friend -- a dog.
The 30 second ad, "Dog's Day Off" highlights how fun a day off in Cleveland can be -- all from a dog's point of view.
"We see more people traveling with their dogs – and considering pets to be their ‘kids’,” said Marie Scalia, chief marketing officer at Destination Cleveland. “This campaign allows us to speak to a segment of travelers that is growing. By showcasing Cleveland’s tourism experience through the eyes of a four-legged best friend, we can tap into that audience and demonstrate why we’re a must-visit for dog lovers (and non-dog lovers of course).”
The dog spends its day at a football tailgate, going to the lakefront at North Coast Harbor, a drag show at Studio West 117, visiting East 4th, the Grog Shop and Capitol Theatre in Gordon Square.
"We’re all excited for the opportunity to highlight Cleveland as a destination on the national stage through this fun and strategic storyline,” said Brandon Sanders, VP, Group Creative Director at MMGY Global. “It gave us the chance to show the audience that good times are everywhere you look in The Land – even if you're a dog. Cleveland may often be perceived as an underdog, but we know that a never-defeated, fun-loving mentality is what really drives this city."
The full commercial can be watched below:
