CLEVELAND — Editor's Note: The video above is an unrelated segment from the Ultimate Cleveland Sports Show.
The Greater Cleveland Sports Commission has announced the economic impact to Northeast Ohio from the 2022 NBA All Star Game.
The event, which was held on February 18-20, provided the region with $141.4 million in direct spending with a total economic impact of $248.9 million.
“The NBA and their corporate partners really exceeded our expectations when it came to direct spending in our community during NBA All-Star 2022,” David Gilbert, President and CEO of Greater Cleveland Sports Commission and Destination Cleveland, said in a release. “Hosting the first fan-facing All-Star in two years, welcoming so many incredible NBA legends to The Land for the NBA’s 75th Anniversary season and everyone wanting to make this a very special celebration, definitely helped provide a level of excitement and aided in surpassing our original estimated economic impact number.”
The event was attended by approximately 121,600 people from 45 states and 24 countries. Over 3,400 news outlets worldwide mentioned Cleveland alongside the All-Star Game event between January 1 to February 28.
The game was broadcast in 215 countries/territories, in 60 languages and generated 223 million views on Instagram on All-Star Sunday. The highest single-day total for Instagram in over two years.
“NBA All-Star 2022 served as another reminder that Cleveland is a destination city filled with diversity, vibrant culture, rich history and a pure and passionate love for sports,” Nic Barlage, CEO of the Cleveland Cavaliers and Rock Entertainment Group, said. “Not only did the week infuse significant economic activity into this City and the surrounding neighborhoods, but it also left us with memories and a legacy that we will cherish forever as a community. Thank you to the incredible fans and people of Northeast Ohio, the NBA, Greater Cleveland Sports Commission, Destination Cleveland, Mayor Bibb and Former Mayor Jackson, Cuyahoga County Executive Armond Budish, as well as our civic and corporate partners and all those who had a hand in making the week so memorable and one of the best NBA All-Star Weekends to date.”
The study into the economic impact was conducted by Temple University's Sport Industry Research Center. They provide marketing and management services to enhance economic, social and environmental sustainability of sport.
The NBA and National Basketball Players Association contributed more than $3 million to the Cuyahoga County community through programming and support focused on youth, health and economic opportunity.
Editor's Note: The video above is from an unrelated story published on May 23, 2022.