CLEVELAND — If you're from Northeast Ohio, you know who he is and what he does: Attorney Tim Misny.
Known for his slogan, "I will make them pay," Misny has become somewhat of a folk hero along with his iconic billboards.
"5 years ago, I started with 6 (billboards)," said Misny. "Now I am up to 240."
While he wouldn't disclose his billboard budget, he assured us that it is "a lot," according to Misny.
His latest billboard campaign has recently caught the attention of drivers throughout Cleveland. His new billboards throughout the area don't don his name, number or even services, simply his eyes and iconic eyebrows.
"Where does it say you can't have fun with marketing?" asked Misny. "I am who I am. I really do have a bald head and this is what I do. It blows my mind."
Misny also made a very special announcement on WKYC. It's a prank you simply have to see -- and it's all tied into the story of a long-running joke involving a prop known as flat Dave Chudowsky. The special announcement can be watched below: