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3News' Austin Love, Dave Chudowsky replace the letter 'P' in Cleveland ahead of Browns vs. Steelers game

The birth of a new tradition.

CLEVELAND — It's rivalry week in Ohio! 

The Ohio State Buckeyes are taking on the dreaded Michigan Wolverines at the 'Big House' this Saturday. On Sunday, the Browns head to Pittsburgh to play the hated Steelers. 

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All week, Ohio State fans are adamant about not saying or writing a certain letter that starts the name to our rivals up north. When it's rivalry week, Columbus makes sure there is no 'M' to be found. 

So, 3News' Austin Love and Dave Chudowsky got to thinking. When the Browns play the Steelers there should be no letter "P" to be found. 

The two took to the streets of Cleveland to start a new tradition, they replaced any letter "P" they found with Browns gear.

The Browns are set to take on the Steelers Sunday at Heinz Field  with a 1 p.m. start time. 

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