CLEVELAND — The iconic banner on the side of the Sherwin-Williams headquarters has a new look, albeit with a familiar face playing a starring role.
With the NBA All-Star Game set to take place Feb. 20 at Rocket Mortgage FieldHouse, LeBron James' likeness is once again gracing the streets of downtown Cleveland. The sports legend is joined by several other All-Stars like Kevin Durant and Ja Morant, with the caption reading "Basketball is never done."
Undoubtedly the greatest player in Cavaliers history, James' image was on the building in various Nike ads during his Cleveland tenures from 2003-10 and again from 2014-18. Such was his impact on the organization and the city (i.e. the 2016 NBA championship) that some wanted final iteration to remain even after he left for the Los Angeles. Lakers. Ultimately, however, it was taken down shortly after his departure.
With the space now available, the Cavs and Destination Cleveland took over and decided to change things up, first with an "All for The Land" mosaic featuring faces of residents in the image of one of the famous "Guardians of Traffic." This past year, a new banner emerged promoting unity among Northeast Ohioans, as well as the caption "For the Love, For The Land."
It's still to be determined how long LeBron will remain in what his arguably his rightful place along Prospect Avenue. Regardless, the 19-year veteran will still somewhat return to his Cavaliers roots, as he'll take the floor at Rocket Mortgage FieldHouse with Darius Garland on his All-Star team.