CLEVELAND — Earlier this week, the Cleveland Cavaliers unveiled a potential new banner to hang on the Sherwin-Williams global headquarters wall in downtown Cleveland.
The designed was presented to the City of Cleveland Planning Commission today and the vote received unanimous approval from the city.
"The banner art symbolizes a reflection of a community presented through a lens of diversity, inclusion and equity," a press release from the Cavaliers reads. "It is an invitation, a rally cry, a call to action to embrace unity and come together in a common bond of love for each other and our city. Depicted with a diverse representation of hands on a basketball, the message speaks to the power of teamwork."
The messaging on the banner reads 'FOR THE LOVE, FOR THE LAND.'
The project is one of the first initiatives under the Cavaliers new Creative Director, Daniel Arsham, who stepped into the role in November 2020. Arsham, a Cleveland native and internationally renowned artist, worked in collaboration with Cavaliers in-house graphic designer Jay Wallace and the Cavs creative team to design the campaign.
The highly anticipated banner is projected to be installed on the Sherwin-Williams wall in mid-January 2021.
The artwork will be replacing the existing 'All For The Land' banner, a tribute to Cleveland's landmark Guardian of Transportation, consisting of photographs submitted by Cavs fans and fellow Clevelanders that was erected in September 2018.