CLEVELAND — The Cleveland Browns and restaurateur Bobby George have announced plans for a Bally Bet Retail Sportsbook in downtown Cleveland.
According to the Browns, Bally Bet Sportsbook lounge, a re-imagined sports bar concept, will open at the current Harry Buffalo location on East 4th Street in Cleveland. The Browns and George hope that Browns fans will gather to watch games and place bets in person at the new location.
Additionally, Bally's Interactive is launching a Bally Bet Sportsbook app in Ohio. Bally Bet is offering new customers a "second chance bet" of up to $100. Customers who place their first bet and lose, will be refunded with "Bonus Money," giving them an opportunity to place a second bet of equal value.
"We are very proud to launch the all-new Bally Bet Sportsbook app in Ohio, a state with a coveted sports history and a legion of loyal fans. We are also excited to continue our partnership with the Cleveland Browns and add a new partnership with Bobby George ensuring that Browns fans receive the most enhanced and engaging sports betting experience throughout the season," said Brett Calapp, COO, North America Interactive.
Officials say that the timing of the opening of the Bally Bet Sportsbook and George's restaurant concept will be announced soon.
"We're excited to expand on our long-term partnership with Bally's Interactive and help them launch Bally Bet in Ohio, which will provide Browns fans and sports fans across the state with unique and interactive sports betting opportunities," said Haslam Sports Group Executive Vice President and Chief Operating Officer Dave Jenkins. "Not only will fans be able to utilize the Bally's Bet app to wager on sports events in Ohio, we're working towards opening the new Bally Bet Sportsbook lounge alongside Bally Bet and Bobby George at an outstanding central downtown location that will create another way to engage with fans and provide them even more unique experiences through the Browns and Bally's partnership."
Through the partnership, Bally Bet will also engage with Browns fans throughout the season offering premium ticket promotions, autographed merch giveaways, VIP experiences and exclusive content, plus fan activations in and around the stadium.
