CLEVELAND — Of his many tattoos, Odell Beckham Jr. has one on the right side of his neck that reads "I am who I am."
And during his team's introductions on Sunday Night Football, the Cleveland Browns star wide receiver tried to provide some insight into what he meant.
While it has become customary for the starters on each side of the ball to announce themselves along with their alma mater during NFL primetime telecasts, Beckham took a different route during the Browns' matchup vs. the Los Angeles Rams on Sunday night. Rather than simply saying "Odell Beckham Jr., LSU," the 3-time Pro Bowl selection referred to himself by his nickname, "OBJ" before adding "I am him."
Beckham's unique introduction didn't go on social media, as pundits, athletes and fans alike each weighed in.
Over the course of his six-year NFL career -- the first five years of which he spent with the New York Giants -- Beckham has never been shy to express himself, usually in the form of touchdown celebrations. This season, however, the 2014 NFL Offensive Rookie of the Year's personality -- and fashion sense -- has been displayed via his wrist-wear, as Beckham donned expensive Richie Mille watches during the Browns' season-opening loss vs. the Tennessee Titans and pregame warmups on Monday Night Football last week, before inking an endorsement deal with Swedish watchmaker Daniel Wellington.
"There's always a method to the madness," Beckham said of his new watch deal on Wednesday.
Perhaps the same could be said of his pregame intros.
