CLEVELAND — The elf is here to stay -- at least for another season.
Taking to social media on Wednesday, the Cleveland Browns announced that their retro "Brownie the Elf" logo will remain at midfield of Cleveland Browns Stadium for the 2023 campaign. The retro elf logo also served as Cleveland's midfield logo for the 2022 season, with the team holding a fan vote to determine whether or not it would stay.
"Brownie the Elf" and the team's new alternate dog logo beat out the Browns' primary helmet logo and brown, orange and white stripes in the initial round of voting, with the elf ultimately edging the dog in the finals. "Brownie the Elf" will make his re-debut on Sunday, Sept. 10 when the Browns host the Cincinnati Bengals in Week 1 of the 2023 NFL season.
While "Brownie" is here to stay, the Browns have made other aesthetic changes for the upcoming season. In addition to the new alternate dog logo, which was designed by Houston Mark, Cleveland has announced that it will wear white alternate helmets, along with their 1946-inspired throwback uniforms for three games during the 2023 campaign.
“We’re super fired up and really excited to have this opportunity to wear an alternate helmet,” Browns Executive Vice President and Partner JW Johnson said in a statement. “We decided to go with the white helmet for a couple reasons — it harkens back to our past, and a lot of our greatest players wore white helmets. We also heard from our fans that it was the direction they wanted. We always want to continue having great fan interaction and deliver for them as much as we possibly can.”